Archive for November, 2019

Holiday Ads Checklist

Holiday Ads Checklist

Here we go. We’re now just days away from Black Friday and Cyber Monday. If you’re a seller, you’re anxiously awaiting click-throughs and sales – and possibly wondering if it’s too late to make a change, tweak this or add that. Everyone thinks likes this and the answer: it’s never too late. So, as we prepare to kick off another holiday shopping season, let’s make sure everything is as it should be. To that end, a last-minute checklist of boxes to check and some simple strategies to make the registers ring.

One More Deadline for Consideration

In the rush to meet Cyber Monday deadlines, it’s easy to forget that’s just the opener of holiday sales. While November 6 was the cut off for FBA inventory to cover Black Friday and Cyber Monday demand, there’s still time, if you need it, to ship FBA inventory that will be guaranteed for Christmas delivery. Chances are you’ve thoroughly vetted your inventory in the warehouse, but it’s worthwhile pausing, looking at your volume sales data from last year, cross-referencing the promotional and ad strategy in place, and making a final call to ship more if needed.

Review Ad Focus

The holiday landscape can change quickly, daily sometimes. Your placement and spend strategy devised during the start of Q1 needs a quick check-up as we approach the start line. It should all be about performance metrics by volume, so the largest percentage of your spend needs to be against in-demand, high-importance ASIN’s. Also, employ dynamic bidding, placement modifiers, and ad scheduling to optimize these highest ROI sku’s. Ad scheduling can help focus your dollars on the times of day and night that your customers are shopping and buying. Double-check too that you’re not putting ad dollars against under-performing products and if so, move that spend into lower-velocity ASIN’s that might still deliver sales.

Keyword Tweaking

Traffic increases across all of Amazon during the holiday period. It already has. So don’t overstuff your product listings with unnecessary or heavy-handed holiday keywording to attract customers to every single product listing. It’s important to drive customers to the highest performing listings. It’s a good idea too to review all of your keywords at this time, check which performed best over holiday 2018 and Prime Day 2019 as appropriate. And as most searches combine several search terms, think about combinations and synonyms that make sense to your customers and offerings. Use Amazon’s Sponsored Products program too, which enables you to bid on specific, high-use keywords. Impressions are free and you only pay when a customer clicks through to your product details page.

Operational Excellence – Staying on Top

Everyone is busy but you should be visiting Seller Central daily to stay on top of orders and deliveries. Don’t rely on email notification for sales and shipping confirmations. Where you can ship orders immediately, which will allow time for any issues in transit, returns or other problems to be resolved speedily at this critical time of year. In fact, excellence in operations and customer service during the holidays creates customer appreciation and loyalty for the future. Handwritten thank you’s on packing slips, less than 24-hour inquiry response times and proactive problem solving can go a long way to building relationships and also real, authentic and positive reviews. Monitoring your Account Health dashboard can give you an accurate overview of performance and help ensure you are always meeting or exceeding mandatory Amazon seller guidelines.

Post-Holiday Deal Planning

If you’ve done all of this. If you’re happy with your strategies for ad visibility, keyword search, fulfillment, and operations, get a jump on post-holiday planning now. Consider extending high volume, high traffic promotions beyond Cyber Monday. Use Black Friday and Cyber Monday sales data too to re-target customers of certain purchases with similar product promotions. If a customer purchases a laptop, consider deals and promotions on accessories, a case, and other similar electronics. Smart decisions and extended promotions have the potential to delight customers still completing holiday shopping and build loyalty for the long term.

If you need more specific holiday advice our Channel Key team is happy to discuss custom strategies and support for your sales. In the meantime, Happy Holidays!

Amazon Manage Your Experiments Beta

Amazon Manage Your Experiments Beta

Recently Amazon announced a new feature called Manage Your Experiments or MYE in Seller Central. With MYE you can test marketing strategies when creating A+ content for your listings based on statistics. The new tool enables you to test content at the same time and the test results are then displayed in a dashboard that is simple and easy to understand. A/B testing allows you to compare two content versions to see which one your customers respond better to.

Manage Your Experiments – Break Down

  • You can create a second version of A+ content for product detail pages.
  • Customers visiting your detail page will see one version of your content either A or B.
  • After a few weeks of data have been gathered, Amazon will display performance data from the two pages.
  • After the experiments have ended performance insights will be provided by Amazon.
  • Utilizing the gathered data, you can publish the highest converting version A or B.

Added Learning

  • Included in this new feature is the Experiments Learning Center. This feature helps sellers amplify full use of the Manage Your Experiments tool which includes tips and training to help develop data-driven A+ content strategies.

Eligibility

  • Manage Your Experiments is in Beta and not available to all.
  • In Brand Registry you must have the Brand Representative role and have an eligible ASIN.
  • All eligible ASIN’s must have A+ content that has been published and belongs to your brand and high traffic.

Conclusion

Amazon’s new Manage Your Experiments feature helps sellers on the platform create high converting A+ content through data gathered from performing A/B tests. A+ Content can be tested simultaneously to see what your customers are gravitating towards and test results are conveniently displayed on a dashboard that is simple and easy to understand.

We hope that this post was insightful. If you have any additional questions leave a comment below, we’ll be there, we’ll respond, and we will help you through the process. If you found this post to be helpful, please like, share, comment, and tell other people about it.

Ready to find out how you can accelerate your Amazon sales? Need immediate advice or assistance with Amazon strategies? Talk to our Channel Key team. Thank you for reading.

 

 

Holiday Ready Ads

A Strategic Checklist for Holiday-Ready Ads that Maximize Sales

Santa Claus is not the only one who needs to make a list around this time of year. If you haven’t already realized it. The train has well and truly left the station, and we’re all rattling down the track toward the holidays –the busiest time of year for over-stretched e-commerce marketers. So as you double-check inventory for the all-important uptick in sales and ready your other operations, it’s even more critical to make sure that every ad you’re running this season is holiday-ready.

Goal Setting for Best Results

Before you even tinker with copy, color palette or any of those important factors, set some goals. The most important thing about holiday ads and promotions on Amazon is that you should be able to learn from them, to capture, analyze the data and apply it back to the goals you set for your brand, products and portfolio. This will make future campaigns more targeted with better ROI. Plan to use Amazon Performance Metrics and campaign manager to monitor and assess factors like ACoS, ROAS (return on ad spend as a percentage of total ad spend), click- through rate and cost-per-click.

Holiday Ready Means Retail Ready

It’s critical at this time of year especially to ensure Amazon views your ads as retail-ready. Features within every ad must meet Amazon guidelines. Review all of your ads and work down the retail-ready checklist. Product tiles must be 50-100 characters in length and it’s a good idea to ensure they include your most effective keywords. Ensure your product descriptions include all must-know data but they must be no more than 500 characters. Review your bullet points for descriptions and ensure they focus on customer benefits for a fast, easy read. Images should be presented in a clear manner and on white backgrounds.

Holiday Seasoning – Top Ad Tweaks for Success

Once you’ve double-checked your ads meet guidelines, focus on making them seasonally appropriate. Start with a seasonal color palette and make changes as needed for each ad. Can you seasonal aesthetics such as snowflakes, falling snow, etc.? Consider video ads, which studies show create the greatest brand favorability, consideration, purchase intent and ultimately, sales. Festive imagery, seasonal music, and subtitles can help. It’s also a good idea to adjust keywords for the holiday season as many shoppers will also search for gingerbread, snowman, Santa and the likes as well as holiday deals. Creating varied content such as gift-guides as part of your ads can provide additional customer value and drive higher engagement too during the decision making process.

Simplicity for Sales

You should expect high competition for your customer’s already distracted attention, so strategies that can cut through the clutter and target effectively are key. Keep holiday ads seasonal but simple, focusing on one idea, one main customer benefit and one emotion per ad. They’ll stand out in a sea of overly complicated holiday creative that can create customer fatigue. And don’t forget current customers and brand fans too. So much focus is put into generating awareness and engagement from new customers. Look at sales data and plan to put some of your ad focus and effort into re-targeting shoppers from last year’s holiday rush. Lastly, make sure you save some budget for sponsored ads. They follow the customer through every part of their journey on Amazon, they’re the most popular and they invariably offer the highest conversion rates.

There’s a lot of demands on your time and attention in the run up to the holidays, but take the time to focus on this holiday ad checklist and you’ll have a firm foundation for holiday sales success.

If you need more specific holiday advice our Channel Key team is happy to discuss custom strategies and support for your sales.

Vendor Central/Seller Central

Vendor Central/Seller Central

The main difference between Vendor Central and Seller Central is who will sell your products on Amazon. Vendor Central fulfillment is done by Amazon meaning Amazon will buy and resell your products. Seller Central allows you to sell directly to Amazon’s customer base. In this post, we will break down some of the main differences between the two.

Vendor Central (1P)

  • Vendor Central is a web interface that is used by manufacturers and distributors. Vendor Central users are considered first-party sellers. This means that you are acting as the supplier, selling in bulk to Amazon. This can be a potential boost to shopper confidence.
    • To become a Vendor Central Seller, you must be invited.
    • Brands selling through Vendor Central will say “ships from and sold by Amazon”.
  • Vendor Central offers fixed logistical options, traditional payment terms and Amazon has control over retail pricing.
    • Multiple advertising options
      • Sponsored Products – these ads display on the top or bottom of an Amazon results page and feature one key product.
      • Headline Search – Headline search ads display above all Sponsored Product Ads and the organic search results.
      • Product Display – Product display ads are shown on product listing pages and contribute to brand awareness.
    • A+ content – With A+ content brand owners can create pages with additional multimedia modules
      • Example: comparison charts, videos, testimonials, formatted text, etc.

Seller Central (3P)

  • Seller Central option allows brands and merchants to market directly to Amazon’s massive customer base. Seller Central users are considered third-party sellers. This gives you two options for fulfilling orders.
  • Sellers have the option to handle the shipping, customer service, and returns for each order themselves or have Amazon take care of all this stuff for you. Sellers can do this by enrolling their products in the Fulfilled by Amazon (FBA) program.
    • Sellers can also use this to control the messaging of products not being sold via Vendor Central.
    • Sellers that do not have control of their production chain may face their products being listed and sold on Amazon by unknown sellers.
  • Seller Central is open to anyone and offers flexible logistical options, quick payment terms, brand control over retail pricing as well as
    • Limited advertising options
    • Complex sales process
    • Enhanced Brand Content

Conclusion

In conclusion, Vendor Central and Seller Central both come with unique advantages. If your brand is considering selling its products on Amazon or if you have been invited as a Seller to join Vendor Central, it’s important to take into consideration all of these factors when making the decision.

At Channel Key, we can provide your brand with a detailed Amazon marketplace Analysis. With this, we can provide insights and a strategy to help your business boost sales, conversion rates, and highlight opportunities for future sales and growth. We’ll give you what you need to increase your revenue year-over-year.

We hope that this post was insightful. If you have any additional questions leave a comment below, we’ll be there, we’ll respond, and we will help you through the process. If you found this post to be helpful, please like, share, comment, and tell other people about it.

If you need immediate advice or assistance with Amazon strategies? Talk to our Channel Key team. Thank you for reading.

 

Build Authentic Amazon Reviews

Build It and They Will Come

Strategies to Build Authentic Amazon Reviews and Your Sale

Our Amazon Success Team gets asked this question almost every single day: how important are reviews for increasing sales? So, we thought we’d answer it once and for all. In short: very. Positive reviews of your products, brand and even customer service are critical for building credibility, visibility and improving your rankings. Let’s dig in a little deeper and look at tips and strategies that can help.

Why so Important?

More than 75 percent of shoppers say they trust Amazon reviews. After clicking to your product page, many will even skip immediately to the first few reviews and take a temperature check of sorts on whether they should read more. But reviews are a lot more scientifically significant than that. They improve SEO results and even more critically Amazon’s algorithm – the driver of traffic to your products – takes reviews into account. A series of solid, high-ranking reviews act as triggers to engage customers to purchase, especially in some categories like technology, where they lead to 64 percent of purchase decisions. Lastly, they’re also a really good seller research tool that can help you get an understanding of customer preferences for the price point, quality, key features and the like.

What to Know about Reviews

The dark days of black hat reviews are long gone, and Amazon watches very closely for any form of incentivization in return for reviews. That’s a good thing because authenticity is key. Never ask anyone who receives a discount for a review, as this is an easy misstep to make and can be seen as a violation by Amazon of their review policy. Sellers need to monitor their listings language carefully too. Saying things like “if you love your product leave a review” can be viewed as leading and attempting to incentivize potential reviewers. Amazon is beginning to think about Ratings versus Reviews, where a consistent numerical score can maintain absolute consistency for product and seller feedback. It’s also important to remember that while quality reviews are important, that should not be to the exclusion of quantity. A large number of reviews shows that shopper that a lot of others “approve” of the product.

Review Strategies for New Products

With new products, the whole review process is a little chicken and egg. You need reviews to build sales, but you get more reviews the more you sell. Here it’s a good idea to make use of a couple of Amazon service offerings. The Amazon Vine Program allows verified Amazon reviewers to review pre-launch products to help prospective customers make more informed decisions on Vendor Central and in Beta on Seller Central. The Early Reviewer Program is a good if you’re on Seller Central. Amazon randomly selects buyers of a product to submit a review to help other customers for up to five reviews at a cost of $60. Beyond these official services, look at your packaging and marketing collateral, focusing on customer engagement opportunities.

Strategies for Existing Products

If your product has been available for a while but still has fewer than five reviews you can still enroll it in Seller Central’s Early Reviewer Program. With existing products, it’s also all about consistent and ongoing monitoring. Leave authentic, real-person responses to positive reviews by customers and build rapport and relationships. Ask customers who have left positive feedback to write a more detailed review. Target more enthusiastic customers through social media since enthusiasts are always more likely to leave reviews. Understand what engages and motivates them by monitoring and focusing on the kinds of language, key phrases and features that fuel their enthusiasm. In the same way, follow Amazon influencers – regular reviewers whose opinion influences other shoppers. Lastly, promote your products. Ads, marketing, coupons, and special deals will build sales, and more sales mean more opportunities for reviews.

Parting Words – Things to Remember

Even in a digital e-commerce world, relationships matter. Reacting quickly to customers will improve your Amazon scores, but it will also leave positive impressions with real shoppers. Respond to negative reviews too with a personalized response for each review, and ask what can be done better. Offer to solve or mitigate issues or problems to convert the customer and show others reading the review that you are an active brand and a thoughtful seller.

 Contact our Channel Key team if you would like more personalized advice or assistance with reviews.

 

 

Amazon A9 – A10 Algorithm

Amazon Q&A with Channel Key: What is Amazon’s A9 – A10 Algorithm

Amazon SEO is different from Google or Yahoo search engines. Amazon is a buying platform, so this makes it a bit more diverse in certain ways. Understanding Amazon’s search ranking algorithm is essential to becoming a successful seller on the platform. In this post, we will discuss Amazon’s A9 – A10 Algorithm, ranking factors, and main differences.     

Amazon A9 Algorithm

The goal of the Amazon Algorithm is to help consumers in product their product search. The A9 Algorithm ranks different brands and their products on the platform which provides shoppers with the most relevant results to their search. This Amazon Algorithm is the core of determining which sellers will be displayed to shoppers on the product page.

  • The Amazon Algorithm considers keywords, content, seller metrics, feedback, reviews, order defect rates, FBA, back-end and search terms.
  • The A9 Algorithm ranks products based on your sales performance history, text match relevancy, price, and stock availability.
  • There are also indirect factors that can impact your products rank on Amazon such as fulfillment method, reviews, images, premium content, advertising, and product promotions.

Amazon A10 Algorithm

  • Amazon has made updates to the A9 Algorithm known as the A10 Algorithm. The update has changed how the algorithm operates overall.
  • These new updates focus primarily on shopper behavior.
  • The main difference between the A9 and A10 Algorithm is the change in the weight of some factors.
    • Buyers are trafficked directly to what they are looking for instead of recommendations based on what others think they should be searching for.
    • Relevant and popular products stand out and competitor products are displayed belAlssow these products.

A10 Ranking Factors

  • Seller Authority
  • Impressions
  • Internal Sales
  • PPC Sales
  • CTR
  • Off-site Sales
  • Conversion Rate
  • Sales History
  • Organic Sales

Conclusion

The main objective of the Amazon Algorithm is to help consumers in their product search. The algorithm ranks different brands and their products on the site, providing the most relevant results to consumers. The A9 Algorithm is similar to the A10 Algorithm. The main difference between the two is the weight in ranking factors.

We hope that this post was insightful. If you have any additional questions leave a comment below, we’ll be there, we’ll respond, and we will help you through the process. If you found this post to be helpful, please like, share, comment, and tell other people about it.

If you need immediate advice or assistance with Amazon strategies? Talk to our Channel Key team. Thank you for reading.

Like this post? Check out our post on the Amazon Buy Box 

 

 

 

 

2019 Black Friday/Cyber Monday

Black Friday/Cyber Monday Tips for Amazon Sellers

It’s that time of the year, Black Friday and Cyber Monday are right around the corner! Black Friday is the official kick-off to the holiday shopping season. Expert e-commerce retailers are coming out with online doorbuster deals with the early bird specials to attract consumers to their Amazon stores. Shoppers partaking in both shopping events are expecting extravagant deals and tempting extended offers. In this post, we cover some great tips to supercharge your Black Friday/Cyber Monday sales and prepare for the Q4 holiday shopping season.

Prep Early – Choose your Lineup

  • Decide what to sell: Stay up to date with trends by following the latest industry blogs or anything that monitors consumer trends in your niche.
  • Prep inventory: Make sure to track what is most relevant to your target audience by utilizing social media and actively monitoring search terms and checking Amazon Best Sellers Daily.
  • Stay one step ahead of the competition: Actively create new ASINs to capitalize on sales before other sellers. The early bird gets the worm and new ASINs may have eligibility for free discounts!

Expand Product Catalog

  • Not only can you increase sales but also build customer loyalty by providing your audience with something new and fresh.
  • For a limited time only, Amazon is offering to reimburse sellers for up to 6 months of long-term storage fees on new ASINs in qualifying categories.

Utilize Amazon Business Reports

  • In Seller Central Business Reports provides:
    • Glance views
    • Session counts
    • Conversion ratios, and other key metrics.
  • Sales and traffic data offer insights into popular products and styles.
    • Sales by category let you track sales by your top 5, 10, or 20 product categories.
    • See the number and percentage of units ordered and sold by category.
    • Check out Amazon Selling Coach in the Reports tab.

Additional Things to Consider

  • Create a shipping plan
  • Get select fees waived on new to amazon products
  • Get loans to boost business

Get the Details – Fine-tune your pricing, product pages, and listing deals

  • Fix standard inventory
  • Update pricing
  • Get expert product photos
  • Create quality details page
  • Build up customer reviews

Stay up to date with top-selling product demand by teaming up with your suppliers

  • Restock or remove inventory
  • Streamline your shipping
  • Sign up to a fulfillment center
  • Use outlet to clear overstock
  • Increase chances for one-day delivery

Promote – Spread the Word

Advertise and get social. Utilize social media to engage with shoppers looking for the best deals and gift ideas.

  • Advertise on Amazon
  • Register your brand
  • Create a coupon
  • Share promo codes
  • Try prime Exclusive Discounts

Post Event Day

  • Set up post-holiday deals, consider your reviews and customer feedback and refresh your catalog for upcoming events.

For more in-depth detail on the tips above check out Amazons 2019 holiday shopping guide

Conclusion

If your goal is to attract as many shoppers as possible, increase sales, ROI and brand awareness, don’t hesitate to get the ball rolling this holiday season. Black Friday and Cyber Monday are the start of the biggest shopping season of the year. Be prepared! Begin marketing to shoppers as early as possible to capitalize on all holiday traffic. Marketing strategies need to be prepared along with inventory. By simply getting a head start on these two things, you are setting your business up for success.

Need help with your 2019 holiday strategy? At Channel Key, we help define your Amazon Channel strategy and positioning and what you are trying to accomplish in the marketplace.

We also provide your Amazon storefront and brand with easy-to-follow, industry-specific resources to help further develop your storefront, brand, and products on Amazon, turbo-charging your sales and revenue.

We hope that this post was insightful. If you have any additional questions leave a comment below, we’ll be there, we’ll respond, and we will help you through the process. If you found this post to be helpful, please like, share, comment, and tell other people about it.

If you need immediate advice or assistance with Amazon strategies? Talk to our Channel Key team. Thank you for reading.

Amazon Holiday Success

Amazon Holiday Success

Simple Ad Strategies for Amazon Holiday Success

The leaves are falling, and we can’t ignore it any longer. We’re well and truly into Q4 and that means only one thing: you should be well into holiday sales preparation. As you strategize the do’s and don’ts of ways to maximize profits and sales, here’s an overview primer on some best in class strategies that will get your sales, promotions, and most importantly, profits off to a great start.

What’s the Big Deal with the Holidays?

Success on Amazon is a long play. To sustain a healthy business, you need year-round visibility and sales, but the holiday season from Thanksgiving through Christmas is the biggest slice of that annual sales pie, and for good reason. In 2018, small and medium-sized businesses saw their Amazon holiday sales grow by 20 percent. During the four-day shopping weekend, 72 percent of shoppers visited Amazon to start their online shopping. At that same time, 180 Million items were ordered on Amazon, of which 4 million items were toys. It’s a pivotal sales window and platform that cannot be managed on the fly or without proper preparation regardless of category.

Important Dates and Thought Starters

Holiday planning started in August, or it should have. In late summer, you should have reviewed your inventory position, adjusted your pre-holiday stock levels and decided on which products will be your hero items this holiday season, garnering the most attention, clicks and ultimately, sales. There are mandatory dates for inventory readiness in October, and they cannot be missed. This month double-check inventory and ensure you have enough to fulfill demand during the season. As you do this, think broadly. Although Amazon drives the most online sales, your products exist within a multi-platform marketplace where consumers can encounter those products on your website, social media channels or other online marketplaces. Take a wide view of your cross-channel listings, pricing, and promotional strategy and know that in the consumer’s mind, Black Friday promotions can be found as early as the Monday of the holiday week.

Big Picture Strategies

It’s no news to say the holidays are a noisy, cluttered time with a lot of distractions for consumers. So, don’t forget you should expect to pay more to drive awareness and engagement during this period, and also for hard costs like additional returns. Consider the overall balance of display, search ads and particularly Lightning Deals in high search categories which can drive early visibility and quick sales. It’s worth noting too, that Amazon Advertising levers can create a halo effect for not just that product but others within your brand for consumers as they search on Amazon.

Review all content and when you think it’s great, review it again. Engaging, interactive content can go a long way to replicating the touch and feel experience of brick and mortar holiday shopping. It’s critical to ensure its not only retail ready but holiday optimized: colors, copy and imagery across every listing and every product ad are essential to fine tuning success during this time of year. Use A+ Content, Videos, and Brand Stores to help make your brand and shopping experience for shoppers more engaging and interactive.

Data-Driven Learnings – Don’t Go with the Gut

Data doesn’t lie but even still sellers are tempted to go with their gut. Always review the numbers from your own promotions and deals, as well as data Amazon provides you. If you ran Prime Day promotions, the data from these can help you create the most effective holiday plan possible. Look too at Amazon Brand Analytics data for category performance indicators. For instance, over Prime Day 2019 the cost-per-click dropped almost 6 percent across the Clothing, Jewelry and Shoe category despite an increase of 33 percent in ad spend and revenue rising by 540 percent. Plus, the average change in TACoS (total advertising cost of sale) was down 64 percent while the average cost of sale decreased by around 3 percent on average. 

Black Friday sales inform Cyber Monday short term strategies too. Use sales data to re-target visitors to your store – and consumers in general – for Black Friday and Cyber Monday. Using Sponsored Display Beta ads can loop those shoppers who were searching but did not click through to purchase back to your pages for an extra chance of converting. Remember that the holiday window is short this year with Black Friday falling on November 29, giving us all eight fewer shopping days than in 2018. Continue to test ad copy, bid levels and keywords to help zero in on the top-performing targeting tactics and content that is offering the best conversions.

Ad Strategies

As you build your overall ad strategy, consider both CPM display and CPC search options for Amazon as well as your other channels. Organic sales can benefit from paid ads. Consumers often search for a product type, not a brand, then encounter paid ads and re-search for the branded product. It’s a good idea to consider aggressive advertising for product types early in the run-up to the holidays to boost organics. Also, know discounts are not the ONLY strategy to drive volume sales. During 2019 Prime Day sales showed an 820 percent revenue increase on discounted products, while non discounted items also saw a bump of 496 percent. Use Ad Group Differentiation using advertising cost of sale (ACoS) as a guidepost. It enables you to start weeding out which products are performing well and deserve a higher bid vs. those products that are not performing well.

Once December arrives, Increase spend on Sponsored Brand Ads versus Sponsored Product Ads as these drive better conversion. Use Amazon’s Optimize my Ads Feature to alter ads in real-time based on user search intent. Sponsored Ads will automatically display the most relevant ASINs from your store or landing page based on shopper searches. All features are available in Campaign Manager, Campaign Builder, and Amazon Advertising API.

There’s a lot to think through to make your Amazon holiday sales successful. As you finalize the strategy, remember to give every product in your catalog a chance to perform not just the ones you want to do well. Monitor everything from initial listing to performance data and stay flexible for best the results.

If you need more specific holiday advice our Channel Key team is happy to discuss custom strategies and support for your sales.

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