Archive for October, 2019

Negative Reviews – Best Practices

Negative Reviews – Best Practices

As a seller on Amazon, you will inevitably run into negative reviews. Responding to negative reviews on Amazon is important. Burdensome customers need to be quickly dealt with and carefully nurtured. These customers can be influential to how well your products sell on the platform.

Active shoppers tend to use reviews as a purchasing guide when making their buying decisions. Shoppers may judge you based on how well you deal with a difficult customer. However, when handled properly a bad review can lead to new sales.

In this post, we outline some best practices to keep in mind when dealing with negative reviews on Amazon.

 Best Practices:

  1. Get in contact with the customer directly.

  2. Utilize the ‘managed orders’ feature on Amazon – Get full details of the customer’s order before contact. 

  3. Be fully prepared and let the customer know that you are well informed of the situation at hand. Avoid upsetting the customer further by reducing any inconvenient or unnecessary back and forth. 

    • Resolving the issue with the customer directly may lead to the removal of negative feedback.

    • Not all negative reviews will be removed- In this case the next best step is to respond publicly to the negative feedback. This allows potential buyers to see that you have done everything that you can on your end.

  4. Display your brand’s core values while dealing with an upset customer.

    • Always show your best self when responding.

    • Maintain a positive, understanding and friendly tone.

    • Customers that leave negative feedback can be turned into avid supporters.

    • Neglecting these customers can lead to a pile-up of angry customers.

  5. Monitor reviews, quickly respond and stay cognizant of issues that arise and find a solution. 

    • Customers can see how well your brand deals with problematic situations. 

    • Explain to the customer that reviews are important to you as a seller.

    • There are cases where an unhappy buyer will leave multiple negative reviews on products that you sell out of spite.

Conclusion

As a seller on Amazon, negative reviews and dealing with difficult customers come with the territory. At the end of the day no one is perfect and having bad reviews does create authenticity in the eyes of new prospects. When people see nothing but positive reviews it can raise some suspicion. 

Therefore, it is beneficial to have a healthy balance of positive and negative customer feedback. Monitoring reviews can take up a lot of time. As a full-service Amazon agency, Channel Key provides clients with access to a fully outsourced team of experts on topics like Reputation Management, Compliance, Pricing Optimization, Seller Monitoring and Account Management.

Not only can our experts help develop your winning marketplace strategy but also have the resources, technology, and expertise to help execute and operate at the highest level.

We hope that this post was insightful. If you have any additional questions leave a comment below, we’ll be there, we’ll respond, and we will help you through the process. If you found this post to be helpful, please like, share, comment, and tell other people about it.

Do you need immediate advice or assistance with Amazon strategies? Talk to our Channel Key team. Thank you for reading.

An Intro to Customer Loyalty

An Intro to Customer Loyalty

At the core of any thriving brand are loyal repeat customers. The complexity of retaining customers can be difficult while also seeking to attract new customers. The competition is fierce, and competitors are waiting for you to drop the ball. Creating innovative customer engagement strategies that can easily be implemented and effectively drive business is essential when developing a loyal consumer base.

Increased brand loyalty and positive brand recognition is the result of providing exceptional customer experiences and creating relevant and valuable events for customers. Currently, these events mostly happen online through multi-channel and omnichannel buying experiences. These experiences enable your brand to continuously grow by gradually gaining loyal customers and attracting new prospects.

What is Customer Loyalty?

Customer loyalty is the act of regularly choosing a specific company’s products or services over another. A loyal customer cannot easily be swayed away by another company’s pricing or availability. A loyal customer prefers to pay more for the assurance of better quality and service.

The results of a company investing time into accurately and consistently meeting and surpassing the expectations of its customer base have a higher probability of customer loyalty through satisfaction. As a customer, you want to be able to trust the people that you do business with and trust creates repeat purchases in the future.

The importance of Customer Loyalty?

Your business cannot survive without keeping your customers happy. Acquiring new customers is not always an inexpensive task. Gaining new customers can get a little pricey and sometimes new customers spend less money than regular customers. Therefore, it’s extremely important to keep your customers coming back to your business to thrive and continue to succeed. Loyal customers convert more often, and they will naturally advertise for your business through word of mouth and drive free referrals.

Build a valuable digital community for your customers

Currently with the use of technology your customers can communicate with one another between social media, customer review sites, forums and much more. This can be viewed as a positive for your business by creating an interactive community for your brand.

Adding community forums encourages customer to customer communication on a variety of topics that revolve around your product or service. This allows you to get to know your customers and listen for ideas to improve your brand’s overall customer shopping experience.

To drive revenue growth, brand owners need to consistently go above and beyond to provide the best customer experience possible to attract and engage new shoppers and maintain loyalists. By developing an authentic customer engagement strategy, you can take full advantage of capabilities that can be effortlessly implemented to drive value with little configuration.

 

Understanding the customer’s journey

When customers visit your online store, the purpose of that visit naturally speaks volumes for your brand. Depending on the stage of the purchasing lifecycle, you can determine the requirements of their visit to create offers or promotions that connect better leading to higher conversions.

Loyalty based personalization strategies directly impact the bottom line, easy to implement and drive lucrative revenue. Personalizing campaigns tailored to fit the interests of shoppers boost value, revenue time and produce a seamless and memorable customer experience that leads to increased loyalty and lifetime value.

Conclusion 

When it comes to customer loyalty, this is just barely scratching the surface. Successful brands that grow and thrive daily, have acquired and maintained a loyal customer base. Through the implementation of personalized strategies that resonate with customers, memorable shopping experiences are created and ultimately attract and engage new consumers to your business and increase lifetime value.

Not only can our experts help develop your winning marketplace strategy but also have the resources, technology, and expertise to help execute and operate at the highest level.

As a full-service agency, Channel key is dedicated to developing multipronged strategies that help brands and manufacturers around the globe maximize their Revenue, Profit and Brand Control on major e-commerce marketplaces like Amazon.

We hope that this post was insightful. If you have any additional questions leave a comment below, we’ll be there, we’ll respond, and we will help you through the process. If you found this post to be helpful, please like, share, comment, and tell other people about it.

Do you need immediate advice or assistance with marketplace strategies? Talk to our Channel Key team. Thank you for reading.

Amazon Launchpad

What is Amazon Launchpad?

The Amazon Launchpad is a program that was created in 2015 to support entrepreneurs and brand owners helping them grow their businesses by providing education, marketing, insights, and global infrastructure to help showcase new and emerging products to millions of Amazon customers.

Primary Attributes

  • Onboarding Guidance: Once your brand’s application has been accepted Amazon will provide you with onboarding guidance and support through account setup, troubleshooting, and marketing.
  • Marketing Assistance: Marketing support is specifically offered to Launchpad brand members to drive discoverability of your products including a dedicated Launch Marketing Package, access to deals submissions, and opportunities for incremental marketing placements.
    • Featuring your products on your Amazon Launchpad family of storefronts is extremely beneficial because it gives you direct access to the e-commerce giant’s massive customer base. Email and online events such as the holiday gift guide are also included.
  • Brand Growth Training: Launchpad members have exclusive access to the Amazon Launchpad Brand HQ which provides education, training, customized consultations, playbooks, and access to Amazon’s Brand Success Team.

Who’s Eligible

  • All entrepreneurs and brand owners with unique and innovative products are welcome to apply. Amazon will evaluate your application and respond within 7-10 business days. For Amazon to maintain the best customer experience, they request that your products be ready to ship to customers. Existing sellers can also apply to participate in the program.

Criteria for participation

  • Amazon Launchpad brands are required to hit Amazon’s minimum customer experience bar to ensure the best experience for customers when browsing Amazon Launchpad products.
    • Products must maintain at least 3.5 stars
    • Have at least 5 reviews
    • Be enrolled in Fulfilled by Amazon (FBA) with Prime Badging

How long can a brand be in the Amazon Launchpad program?

  • Amazon Launchpad reserves the right to transition brands out of the program at its discretion, it is recommended for most brands to stay in the program for at least a year.

Conclusion

The Amazon Launchpad program supports entrepreneurs and brand owners helping them to effectively and efficiently grow their businesses on the platform. Not only does the program give you access to hundreds of millions of Amazon customers, but it also provides your business with additional help, support and educational training to continuously scale and grow on the platform.

We hope that this post was insightful. If you have any additional questions leave a comment below, we’ll be there, we’ll respond, and we will help you through the process. If you found this post to be helpful, please like, share, comment, and tell other people about it.

Do you need immediate advice or assistance with Amazon strategies? Talk to our Channel Key team. Thank you for reading.

Amazon Brand Registry

Amazon Brand Registry

Brand Registry helps you protect your registered trademarks on Amazon and create a reliable and trustworthy experience for customers. Amazon’s automated protections uses information about your brand to promptly remove suspected infringing or inaccurate content. Enrollment in Amazon Brand Registry provides access to search tools that make the process of finding potential cases of infringement much easier.

Custom features have been designed specifically for brands on the platform. These features allow you to easily search and find content in different Amazon stores by using keywords, images and more to report suspected violations through a simplified method and workflow.

After completing your search, Amazon’s Brand Registry will guide you to submit your report on potential infringement. Once your report is submitted, Amazon will review it and take the appropriate action necessary.

Search Tools:

  • Global Search: Allows you to search for content in different Amazon stores from one screen without having to navigate away.
  • Image Search: By using images you can search for product listings that match your products or logos on Amazon.
  • Bulk ASIN: This feature allows you to search for a list of ASINs or product URL’s to explore and report content that can potentially be infringing.  

Added Proactive Brand Protections:

Amazon Brand Registry also provides users with additional protection. By providing Amazon with information about your brand and its intellectual property in Brand Registry, your brand will be implemented with additional predictive protections that will attempt to identify and remove potentially bad listings.

Examples provided by Amazon:

  • Product listings that aren’t for your brand and incorrectly use your trademarked terms in their titles.
  • Images that contain your logo but are for products that don’t carry your brand name.
  • Sellers shipping products from countries in which you do not manufacture or distribute your brand.
  • Product listings being created with your brand name when you have already listed your full product catalog on Amazon

Support

Amazon’s global team is available 24 hours a day, 7 days a week to help with any questions that you might have.

Conclusion

Enrolling in Brand Registry gives you the tools that you need to more accurately represent your brand’s influence and provides you with greater control over your brand’s product listings on Amazon.

We hope that this post was insightful. If you have any additional questions leave a comment below, we’ll be there, we’ll respond, and we will help you through the process. If you found this post to be helpful, please like, share, comment, and tell other people about it.

If you need immediate advice or assistance with Amazon strategies? Talk to our Channel Key team. Thank you for reading.

Amazon Beta Program

Amazon Beta Program

Amazon is launching a new beta program for virtual bundling. This program is made exclusively for sellers on Seller Central. There will be no additional fees to join the program however, you must be in FBA or FBA Onsite. This beta program looks, feels and acts like a regular product and is treated the same in search.

Sellers can only bundle up to 5 ASINs at a time. These products must be Brand Registered in the same account to be bundled and they must be different ASINs.

What are Product Bundles?

  • Virtual ASINs where 2-5 ASINs are included and customers can buy them all from the same detail page as a single product.
  • Fulfillment and delivery will remain separate.

ASIN Eligibility

Requirements for ASINs to be eligible for being added to a Product Bundle during the Beta:

  • Only ASINs that are Fulfilled by Amazon (FBA), including FBA Onsite, are eligible to be included in Product Bundles.
  • Product Bundles can only be created with products that belong to brands that you own and have registered in the Amazon Brand Registry.
  • Currently, Product Bundles can be created only in the US.

Search and Discoverability

When Amazon consumers are browsing through the site your Bundle ASIN will be discoverable in the categories and sub-categories of the ASIN you assign as ‘main component’. Amazon recommends treating the Bundle ASINs as any other new ASIN you introduce and to provide similar marketing treatment to these ASINs. Bundle ASINs are currently not eligible for Sponsored Products, but Amazon is working on this capability.

Winning the Amazon Buy Box

Winning the Amazon Buy Box

Selling products on Amazon is no walk in the park. You are bound to face intense competition for many of the products that you sell. If you want to increase sales, knowledge of the Buy Box and how to win it is necessary.

What is the Amazon Buy Box?

The Amazon Buy Box is the white box located on the right side of the Amazon products detail page. This is where shoppers can add additional items for purchase to their cart. As a seller you can be represented in the Buy Box, your product is the one that gets added to a shoppers cart or a product that they are purchasing right away.

The Buy Box can be thought of as your final e-commerce sales funnel. Sellers are constantly competing to win the Buy Box because they want their product to be selected when customers click “Buy Now” or “Add to Cart”.

Buy Box Eligibility

To be eligible for the Buy Box, you must have a professional Amazon seller account. This plan comes with a subscription fee priced at $39.99 per month and comes with a multitude of beneficial seller privileges. These privileges include having full access to the Buy Box. Sellers that do not have this plan are not eligible for the Buy Box. In addition to this, products that are being sold must be new and completely stocked.

Amazon does have an algorithm set in place to determine which sellers of a certain product will be represented in the Buy Box. To be considered as an eligible selection for the Buy Box, sellers must have an extraordinary reputation, great customer reviews, and metrics. The focus of Amazon is to provide the best customer experience possible. By administrating Buy Box privileges, Amazon continues to maintain the best e-commerce shopping experience for its consumer base.

Winning the Buy Box

The best way to win the Buy Box is to optimize your Amazon strategy. Amazon is a competitive marketplace to master and although there is no set formula in place on how to win the Buy Box, there are a variety of factors that are known to sway your ability to win it.

  • These performance factors include:
    • History of Increased Performance: A consistent fulfillment of successfully placed large orders shows Amazon that you’re a notable and dependable seller that can deliver a positive high-quality customer experience.
    • Exceptional Customer Service: Amazon heavily focuses on providing a positive shopping experience for each customer.
  • Maintaining Great Customer Service:
    • Put your customers at the core of everything that you do– By Internalizing the Amazon vision and taking the time to listen to your customers you will gain valuable insight to understand and connect with them.
    • The needs of consumers are constantly evolving– Understanding them opens a clear path to follow necessary steps toward meeting the needs of consumers.
  • Utilize Fulfilment by Amazon (FBA): This is one method that can be used for sellers to fulfill orders. FBA passes the responsibility of fulfillment to Amazon! Buy Box preferences are given to FBA sellers because Amazon knows that orders will be fulfilled on time.
    • FBA Sellers are Eligible for Amazon Prime- Amazon prefers sellers that are Prime eligible to be in the Buy Box. This is because most consumers pay for Prime and prefer products that they can have delivered in two days.

Conclusion:

All in all, several different things can be done to help you win the Buy Box. If you need help with your strategy to win the Amazon Buy Box or have any additional questions, please don’t hesitate to contact one of our Channel Key Amazon consultants.  As a full-service Amazon agency, we are dedicated to helping you increase your sales.

We hope that this post was insightful. If you have any additional questions leave a comment below, we’ll be there, we’ll respond, and we will help you through the process. If you found this post to be helpful, please like, share, comment, and tell other people about it.

If you need immediate advice or assistance with Amazon strategies? Talk to our Channel Key team. Thank you for reading.

Tips to Tackle US-China Tariffs

10 Helpful Tips to Tackle US-China Tariffs and Reduce Shipping Costs

At Channel Key, we are dedicated to helping your business grow on the Amazon platform and we know that things are getting a bit chaotic with the Tariff situation.  With that said, we have produced 10 tips that will help you get ahead of the Us-China Tariffs and reduce shipping costs.

Tips for sellers to maximize cost savings and potentially offset tariffs impacts:

  • 1. Create a free ACH account with customs
    • You pay customs directly for any taxes or duties owed on your shipment
    • Terms for payment are set with customs which can range from 30-45 days
    • Can/would replace traditional COD
  • 2. Renegotiate rates with supplier
    • China is making sure that it’s country’s suppliers can stay in business by helping them absorb the additional costs that result from tariffs
    • Since suppliers are now absorbing some of these costs, there is room to renegotiate manufacturing rates
    • Typically, a seller can hope to reduce their rates/costs by 5-15% to help offset losses that may arise from tariffs
  • 3. Use Telex releases
    • This is an agreement made with a manufacturer where goods will only be paid for by the recipient once they have arrived in port in the United States
    • Can be set up no matter where the manufacturer is located overseas
    • Protects the seller since no outlay occurs until after goods are received
    • Protects the manufacturer since goods are not delivered until the seller pays for them upon arrival in the United States
    • Can extend initial payment outlay by 14-40 days depending on shipping times, helping to free up capital and/or have sales lined up prior to receipt of goods
  • 4. Try sourcing outside of China
    • Good options are India and Vietnam
    • Pitfalls that can arise when sourcing outside of China include:
      • Inexperience by other countries producing a high quantity of goods
      • May have extended production times due to inexperience
      • May have extended shipping times due to smaller, less active ports
      • Possible shipment delays overall that would need to be built into overall business planning
      • Positives for outsourcing include:
        • Costs for labor and manufacturing are lower in comparison to the rising costs of labor and manufacturing in China because of the tariffs.
        • Other countries are eager to fill the manufacturing need as companies transition out of China, so have been quick to adapt to the growing manufacturing demands.
        • The manufacturing sector in countries like India is growing overall in a push to provide jobs to more of their population.
      • Pitfalls that can arise when sourcing outside of China include:
        • Inexperience by other countries producing a high quantity of goods
        • May have extended production times due to inexperience
        • May have extended shipping times due to smaller, less active ports
        • Possible shipment delays overall that would need to be built into overall business planning
  • 5. Take advantage of retail margins
    • Consider making the switch from Vendor Central to Seller Central
    • Taking advantage of higher retail margins can help to offset increased costs due to tariffs.

To ship more economically overall:

  • 6. Ship boxes loose
    • Up to 33% of available room in a container may be lost by using palettes for a full container load, increasing costs overall
    • Items can be re-palettized in the US after arrival
  • 7. Do all labor in China
    • Suppliers can manage labeling (SKU and FBA), packaging and bundling
    • The supplier can include these services in the overall price of manufacture
    • Have the supplier send pictures to verify that labor is being done correctly
    • Be wary if the supplier is an Amazon seller when asking for labeling services
  • 8. Consolidate shipments from multiple suppliers to fill a full container
    • If suppliers overseas are within a few miles’ radius of each other, it is recommended to consolidate your shipments into one warehouse
    • Shipping from one location can reduce overall shipping costs
  • 9. Use Amazon’s partnered carrier(s) once the shipment arrives in the United States
    • This can be done even if the shipment is already based in the United States at a warehouse or port
    • This option can be much cheaper but may take longer, so factor in additional time for delivery
    • You can ship directly to an Amazon warehouse from a port if boxes are already labeled when shipments arrive.
  • 10. Ship to the West Coast
    • Ship to Los Angeles instead of an East Coast location
    • Using a Los Angeles based ship-from address in Seller Central will automatically direct your shipment to an Amazon fulfillment center in the Los Angeles area
    • Shipping to Los Angeles can reduce transit time from China by almost half
    • Costs will be lowered due to shorter transit time and overland carrier needs.

Hopefully, you found this post helpful. At Channel Key, our number one goal is to help grow your business and we are always here to help. We have a full team of Amazon experts and have more than 30+ years of combined marketplace experience. To learn more contact info@channelkey.com or click here

We hope that this post gave you some insight and a clear understanding of how you can maximize cost savings and potentially offset tariff impacts. If you have any questions or would like additional information, please reach out to one of our Channel Key consultants.

Amazon IPI

Amazon Inventory Performance Index

Holiday Success Strategies – Understanding Amazon’s Inventory Performance Index

There’s no pretending any longer. The weather’s turning. It’s Fall – and more importantly, it’s also the fourth quarter of your sales calendar. If you haven’t kicked into holiday planning yet, or still need a primer on optimizing your promotions as we head toward the holiday season, you’re in the right place. In this series, we’ll look at the most critical things to know and do to get the most out of seasonal sales opportunities. First up: understanding Amazon’s Inventory Performance Index.

What is Amazon IPI and Why is it Important?

Quite simply it’s the numerical rating that Amazon gives you for how your product performs from storage shelf to final sale. Most sellers have an IPI score between 400 and 800 against a possible score of 1,000. It measures four things: excess inventory, stranded inventory, in-stock inventory and your FBA (Fulfilled by Amazon) Sell Through and does two important things for you. A good IPI tells Amazon that as a seller you are performing within expectations, and it also gives you a big-picture view of how well your supply chain is working. If your IPI score is going down, you need to examine your supply chain and make adjustments.

What Happens When Your IPI Score Drops?

If your IPI score dips below 350, it can be bad news in general, but especially so around the holidays. Amazon will notify you of your low score six weeks before the end of the quarter, but during the holiday season when optimized inventory is critical to sales success, this will be too late to make necessary adjustments and capitalize on volume sales opportunities. More critically, a low score means you are mismanaging your supply chain and automatically means Amazon will limit your storage space allocation.  And if you go over your storage allotment you will not be able to ship inventory of that storage size until stocks fall below the limit – meaning you need to sell more and quickly. If inventory is in FBA over that limit you are also charged $10 per cubic foot for every cubic foot over your storage limit. That can add up quickly.

Strategies to Improve Your IPI

It’s a good idea to monitor your IPI closely on an ongoing basis – but particularly as we head into the busy sales season of the holidays. If your score is down there are several strategies to repair it and bring your inventory management process back in line quickly.

  1. Review excess inventory and recall it from the warehouse or destroy it
  2. Understand and manage your FBA Sell Through Rate. This is calculated by the number of available product units sold in 90 days divided by the number of available units in the warehouse, or the percentage of time your replenishable FBA products have been in stock for the past 30 days, weighted by the number sold in the last 60 days,
  3. Assess and tackle any stranded inventory – this is product that is in stock but unavailable for sale due to problems with listings. Step one: fix the listings by examining every aspect of the page or the ad. Are keywords appropriate, is the pricing right or needs adjustment, is the listing optimized on the page for visibility and click through. Step two: recall product as needed to get your inventory numbers back in line.

Adjustments and Assistance

There are a lot of issues, levers and, variables to think about with your IPI score management and oversight of your supply chain process. But it’s worth keeping a careful watch and making the necessary adjustments to keep your business, brands, and products on plan. Look at things like conversion: how much inventory is converting to sales and how much awareness and action is your advertising and promotions really driving? Need help with any of this information or implementation? Our Channel Key team is here to help.

 

6 Hacks to Improve Your Amazon Customer Experience for the Holidays

6 Hacks to Improve Your Amazon Customer Experience for the Holidays

It’s 2019 and we’re living in the digital age. Online retailers are feeling the motivation to take advantage of not only traffic but also all the sales and revenue opportunities.

This means that your customers are interacting with your business through the web and Amazon is dominating the online marketplace. Amazon is a customer-focused platform and is typically a customer’s first touchpoint with a brands product. Consumers around the world are taking full advantage of the platform.

Whether it’s through social media, ads or your website, in this day in age consumers are using more convenient ways to connect. The upside to Amazon is that they make it possible for retailers to leverage its success for their own business. If you are ready to sell on Amazon or already a seller, it’s good to know the basics. To become a successful seller, your main priority must be to please Amazon Customers.

The big question here is, how can you create a more positive customer experience on Amazon? Here at Channel Key we are dedicated to helping your business grow and we know how to win on Amazon, so without further ado here are 6 hacks to improve your Amazon customer experience for the holidays.

Customer Reviews

1. Get more reviews

  • Buyers on Amazon respond to positive reviews. Online shoppers gravitate towards products that have a trustworthy amount of reviews. The more reviews you have the better! They are extremely important, and they can be the final deciding factor for a sale.

2. Resolve Negative Reviews

  • When you see negative feedback, the best thing to do is relax and find a solution to fix the problem. Figure out who is accountable and take immediate action to improve the customer’s shopping experience.
    1. If the negative feedback is about the Amazon FBA service such as late delivery, a ticket can be filed, and it will be removed by Amazon.
    2. If the customer complaint is in the seller feedback section and it does not have anything to do with your business, you have the option to file a ticket through Amazon seller support and ask if they can remove the feedback due to irrelevance.
    3. If you receive a complaint about your seller performance, you can reach out to the buyer directly and let them know that you are understanding, you appreciate their business and are willing to do something to make up for the inconvenience.

3. Competitive Shopping

  • Amazon sellers must offer a competitive shopping experience. As a seller, you must maintain inventory levels, monitor your product inventory and manage stocked items.
    1. Quick delivery that is accurately labeled and counted is needed to manage and maintain your inventory.
    2. Accuracy translates to the customer that your business is efficient with its order fulfillment process and has a great impact on the availability of orders for new arrivals. It’s important to fulfill the order accurately and successfully. Deliver the right products in the right quantities every time. This is important so that you do not lose repeat orders.

4. Win the Buy Box

  • If you are not using FBA and you want to win the Buy Box, you need to provide an amazing customer experience and effective Amazon pricing. 82% of all sales on Amazon occur through the Buy Box, so the odds of winning if you are not in it are slim to none. Amazon considers multiple factors in deciding which sellers win a share of the Buy Box. At Channel Key, we examine those factors when adjusting your price. The result is more Buy Box and sales at higher profit margins.

5. Return Process

  • Offering a process for returns is very necessary to your success, so this needs to be of a high standard. An easy to follow and efficient returns process will leave an everlasting impression and help you gain customer trust for future purchases.

6. Amazon Favors Good Service

  • Stores that offer the best service are preferred. High customer satisfaction means a higher ranking on the platform which means higher conversion rates.

Conclusion

We hope that this post gave you some insight and a clear understanding of how you can improve your customer experience on the Amazon platform this holiday season. If you need help maximizing revenue and profit this holiday season, have any questions or would like additional information, please reach out to one of our Channel Key consultants.

In conclusion, Amazon is the place to be this holiday season. If you are a seller that wants to reach an enormous number of consumers, the Amazon marketplace is a game changer! To be a successful seller, maintaining a positive customer shopping experience is imperative. At Channel Key, our number one goal is to grow your business and we are always here to help. We have a full team of Amazon experts and have more than 30+ years of combined marketplace experience. To learn more contact info@channelkey.com or click here

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